Feb 20, 2024 | Data Mining, Equity Mining, Service Drive
As of May 2023, vehicle repair prices had already jumped 23% over 2022. The cost of maintenance is one of the most inflationary things consumers are experiencing. It is just behind healthcare increases. The increased inflation rate wasn’t the full cause of these...
Feb 9, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
retention | rəˈtenSHən | noun the continued possession, use, or control of something: the retention of deposits by landlords remains an issue. the action of absorbing and continuing to hold a substance: the...
Feb 5, 2024 | Data Mining, Equity Mining, FRIKINtech, Service Drive
Inception, the movie, placed ideas into characters’ heads designed to motivate those characters to take a single action. Inception is an odd topic. We don’t think about it because we are so focused on the shopper who is already in the market to buy a car....
Jan 17, 2024 | Data Mining, FRIKINtech
You can’t sell a car without an engaged shopper. Kris Cox (CEO of Cox Automotive Group) With all the recent DealerRefresh conversations on making dealership websites better by reducing the amount of lead-gating clutter tools, I figured the 2nd stats drop from...
Jan 11, 2024 | Equity Mining, Marketing, Service Drive
This is the first of a few posts I plan to do on 2023 statistics from our data. Between analyzing dealers’ sold & service databases and how customers engage, there are some really cool metrics to share. We have completed the initial stuff and are now in the...
Jan 2, 2024 | CRM, Equity Mining, Finance & Insurance, FRIKINtech, Marketing, Service Drive, Websites
The CARS rule’s approach by the FTC was announced on December 12th, 2023. You can read the FTC’s announcement of the CARS rule here. According to the FTC, the main areas they are concerned with are, as cited directly from the FTC: No...
Sep 20, 2023 | CRM, Marketing, Virtual BDC
How’s your dealership phone up game? If you’ve followed along this far, you’re either realizing there’s some truth to this math or you’re just amused to see where this is going next. Let’s recap the last 5 parts: Every lead you get comes from your...
Sep 18, 2023 | CRM, Virtual BDC
How’s your Dealership Phone Up Game? In Part 4: Not Asking for the Appointment, we uncovered that so far, you’re potentially losing $1,477,547 per year due to unanswered call drops, leads not entered into the CRM, people who hang up from being on hold too long,...
Sep 13, 2023 | CRM, Virtual BDC
In Part 3: On Hold & Transfer Hell, we uncovered that so far, you’re potentially losing $1,017,433 per year due to unanswered call drops, leads not entered into the CRM, and people who hang up from being on hold too long. How’s that pit in your stomach doing?...
Sep 11, 2023 | CRM, Virtual BDC
How’s Your Dealership Phone Up Game? In Part 2: Leads that never make it into the CRM, we uncovered that so far, you’re potentially losing $508,892.16 per year due to unanswered call drops and leads not entered into the CRM. But wait! There’s more loss coming – buckle...
