Mar 13, 2025 | Data Mining, Service Drive
What is conquesting the service drive? Conquesting service refers to converting service customers—those who did not purchase their vehicle from a particular dealership—into potential sales leads. This approach is vital for dealerships looking to expand their customer...
Feb 19, 2025 | Data Mining, Service Drive
In the competitive landscape of automotive sales, dealerships often overlook a significant opportunity: their service customers. With 63% of dealership service customers not having purchased their vehicles from the same dealership, there exists a substantial potential...
Feb 16, 2025 | Digital Retail, Lead Response, Marketing, Websites
SALESiQ has been a franchise dealership tool since its inception. And now it not only is affordable for Independent dealers, it also generates incredibly engaged leads at a pace far faster than we’ve seen on franchised dealership websites! For example, we...
Feb 10, 2025 | Data Mining, Service Drive
As the average age of cars on the road reaches 12.6 years, the financial burden of maintaining these vehicles is becoming increasingly significant. The average repair costs for cars older than 10 years stand at approximately $610. This figure reflects the growing...
Jan 31, 2025 | Data Mining, Equity Mining, Marketing
The Trade-In Timing Trend Recent data indicates that consumers who purchased a vehicle are increasingly looking to trade it in approximately 24 months after their purchase. They casually re-enter the market after making their 18th payment. It takes them up to 6 months...
