Feb 5, 2024 | Data Mining, Equity Mining, FRIKINtech, Service Drive
Inception, the movie, placed ideas into characters’ heads designed to motivate those characters to take a single action. Inception is an odd topic. We don’t think about it because we are so focused on the shopper who is already in the market to buy a car....
Jan 17, 2024 | Data Mining, FRIKINtech
You can’t sell a car without an engaged shopper. Kris Cox (CEO of Cox Automotive Group) With all the recent DealerRefresh conversations on making dealership websites better by reducing the amount of lead-gating clutter tools, I figured the 2nd stats drop from...
Aug 2, 2023 | Data Mining, Equity Mining, Finance & Insurance, Service Drive
One could argue the Federal Reserve system was not created with the American citizen’s benefit in mind. If you have studied the early 20th-century banking system, you may have heard of a secret meeting on Jekyll Island where the Federal Reserve was created. This...
Jul 13, 2023 | Data Mining, Digital Retail, Equity Mining, Marketing, Service Drive
Bill Bertram, GSM of Reymore Chevrolet, was hosted by TradePending and FRIKINtech to explain how they are automating their used vehicle acquisition from their service...
Jun 21, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
To join EQUITYiQ and SERVICEiQ’s automated texting and emailing, mail solidifies the trifecta of loyalty data mining. QR Codes Product leadership at FRIKINtech consists of former car dealers who did not care for the low tracking capabilities against the high...
May 18, 2023 | Data Mining, Equity Mining, Marketing, Service Drive
The average age of vehicles on American roads passed 12.5 years old this month. This time last year, cars were 12.2 years old on average. There are now 122 million vehicles older than ten years cruising around. This is due to tight new car supply and inflation in new...
