Feb 27, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
Marketing works when you hit the right customer at the right time with the right message. In 2023, many curious customers out there wanted to dive into what they could do next with their cars. We processed millions of repair orders, leases nearing expiration, loans in...
Feb 20, 2024 | Data Mining, Equity Mining, Service Drive
As of May 2023, vehicle repair prices had already jumped 23% over 2022. The cost of maintenance is one of the most inflationary things consumers are experiencing. It is just behind healthcare increases. The increased inflation rate wasn’t the full cause of these...
Feb 9, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
retention | rəˈtenSHən | noun the continued possession, use, or control of something: the retention of deposits by landlords remains an issue. the action of absorbing and continuing to hold a substance: the...
Feb 5, 2024 | Data Mining, Equity Mining, FRIKINtech, Service Drive
Inception, the movie, placed ideas into characters’ heads designed to motivate those characters to take a single action. Inception is an odd topic. We don’t think about it because we are so focused on the shopper who is already in the market to buy a car....
Jan 11, 2024 | Equity Mining, Marketing, Service Drive
This is the first of a few posts I plan to do on 2023 statistics from our data. Between analyzing dealers’ sold & service databases and how customers engage, there are some really cool metrics to share. We have completed the initial stuff and are now in the...
Jan 2, 2024 | CRM, Equity Mining, Finance & Insurance, FRIKINtech, Marketing, Service Drive, Websites
The CARS rule’s approach by the FTC was announced on December 12th, 2023. You can read the FTC’s announcement of the CARS rule here. According to the FTC, the main areas they are concerned with are, as cited directly from the FTC: No...
