Jun 3, 2019 | CRM, Digital Retail, Lead Response
Whoa, Buddy! You ain’t ready for digital retailing. Seriously. In the race to perfect digital retailing, many automotive technology developers and dealers are losing sight of the bigger picture. You don’t have your shit together. Like, at all. Your BDC...
Apr 3, 2019 | CRM, Email, Lead Response, Marketing, Websites
Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches...
Mar 7, 2019 | Desking, Finance & Insurance, Lead Response, Marketing
Hey, Gang, we’re spending WAY too much on new cars. Put down your pitchforks, I’m not suggesting we STOP buying new cars. The opposite, in fact. Well, I guess technically I am saying we should stop BUYING cars. But, not in the way it sounds. Allow me to remind...
Mar 6, 2019 | Digital Retail, Lead Response, Marketing, Websites
Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. Before we jump into digital retailing,...
Mar 6, 2019 | Email, Lead Response, Marketing
We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via car dealer email. Did you know that you can measure all sorts of things around email marketing and email responses to discover who is doing it...
Feb 28, 2019 | CRM, Desking, Digital Retail, Finance & Insurance, Lead Response, Marketing, Websites
This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things. When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon,...
