Mar 6, 2019 | Digital Retail, Lead Response, Marketing, Websites
Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. Before we jump into digital retailing,...
Mar 6, 2019 | Email, Lead Response, Marketing
We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via car dealer email. Did you know that you can measure all sorts of things around email marketing and email responses to discover who is doing it...
Feb 28, 2019 | CRM, Desking, Digital Retail, Finance & Insurance, Lead Response, Marketing, Websites
This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things. When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon,...
Feb 7, 2019 | CRM, Email, Lead Response
How is your CRM working out for you? With the customer as the primary focus of your automotive CRM, your process is likely centered around building a relationship between the shopper and the sales agent or internet sales consultant. We do this because we are...
Feb 7, 2019 | CRM, Desking, Lead Response
The archaic practice of lassoing a car shopper into the showroom and making them wait while the over-caffeinated salesperson scampers back and forth to the great and powerful Oz for price and payment negotiations… well… it sucks! You need a better pencil tool....
Nov 6, 2018 | CRM, Desking, Lead Response, Websites
Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership? Yeah, it never occurred to us when we were selling cars either. It was just the way of the world. But lets start with the three foremost customer...
