Nov 7, 2024 | Digital Retail, FRIKINtech, Marketing, Websites
Oral arguments were made by NADA and the FTC to the 5th Circuit Court of Appeals in New Orleans on October 9th, 2024. Lawyers have opined NADA made the best arguments for the way the FTC has laid out the CARS rules. The basis of the argument was that the FTC did not...
Oct 16, 2024 | Digital Retail, Email, FRIKINtech, Lead Response, Marketing, Websites
If you’re an independent dealer or looking for a website engagement experience that is different from what your OEM forces on your new cars, SALESiQ is now for you! SALESiQ includes: Automated Internet lead response directly from your CRM Payments on your...
May 16, 2024 | Desking, Digital Retail, Marketing, Websites
When the FTC originally introduced its new rules for how car payments and vehicle pricing are quoted and advertised, there was incredible pushback. They listened to the feedback and changed things to become the CARS Rules (Combating Auto Retail Scams). In January of...
Apr 29, 2024 | Desking, FRIKINtech, Marketing, Websites
When the FTC announced its CARS rules, FRIKINtech was glad to see that very little modification was needed to comply with the new level of transparency the FTC was pushing. But that didn’t stop us from taking things further! We took the call as an opportunity to...
Jan 2, 2024 | CRM, Equity Mining, Finance & Insurance, FRIKINtech, Marketing, Service Drive, Websites
The CARS rule’s approach by the FTC was announced on December 12th, 2023. You can read the FTC’s announcement of the CARS rule here. According to the FTC, the main areas they are concerned with are, as cited directly from the FTC: No...
Oct 20, 2021 | Desking, Digital Retail, Marketing, Websites
Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...
