Why Vendors don’t understand Dealers

Why Vendors don’t understand Dealers

June 2025 marks my 15th anniversary as a vendor. From 1989 to May 2020, I was a car dealer (21 years for those who don’t like math). One thing the car business teaches you is how hard it is to pay the bills on commissions from the general public. People are...
How big is the service conquesting opportunity?

How big is the service conquesting opportunity?

What is conquesting the service drive? Conquesting service refers to converting service customers—those who did not purchase their vehicle from a particular dealership—into potential sales leads. This approach is vital for dealerships looking to expand their customer...