Mar 24, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
When a new lead hits your CRM, does your BDC team ask the shopper if they are already a VIP customer with your dealership? How about a fresh up; do your salespeople ask? Up to 60% of service drive customers did not purchase their current vehicle from the servicing...
Mar 14, 2022 | CRM, Data Mining, Equity Mining, Lead Response, Service Drive
The most demanding market conditions automotive dealers have faced in the last two decades are upon us now. This market is putting dealers’ reputations at stake as customers show up excited about the rising values of their trade-ins only to find little inventory...
Feb 9, 2022 | CRM, Data Mining, Desking, Equity Mining, Lead Response, Marketing, Service Drive
The service drive is the most lucrative opportunity mining zone a dealership can tap. This vein of gold is built on customers who are already comfortable with the dealership because they’re trusting their vehicle to be maintained properly and paying for this...
Jan 13, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
Regardless of slim new car inventories, Service Drive Equity Mining is an ongoing practice every dealer should be partaking in. You can get your guide on the 5 ways to Mine the Service Drive that contains the 3 Keys to Automating Service Drive Equity Mining by...
Sep 16, 2021 | Equity Mining, FRIKINtech, Marketing, Service Drive
Tapping the service drive as a source of sales leads is nothing new to car dealers. Most stores have tried some flavor of:The green pea has stood outside in the early morning sun with a steaming hot Dunkin Donuts coffee awkwardly greeting customers who just want...
