Apr 26, 2025 | Data Mining, Equity Mining, Service Drive
The dealership service drive isn’t just one of your best profit centers—it’s a sales lead generator waiting to be optimized. With 21.7% of new vehicle buyers actively using dealer service departments, transforming routine visits into vehicle acquisition and upgrade...
Apr 14, 2025 | Data Mining, Equity Mining, FRIKINtech, Service Drive
We are in a loyalty crisis. The benchmark that 35% of your monthly sales should come from people who have spent a dollar with you is far from achieved. In 2024 and into 2025, loyalty rates are hovering in the low 20% territory. Dealers who were religiously seeing 30...
Mar 13, 2025 | Data Mining, Service Drive
I made it up – gotta admit that. But I didn’t just pull it out of my… hat. My wife’s older SUV used to cost us roughly $1,500 in annual repairs. Financially, that equated to $125 in “monthly payments” on that car we held the title...
Feb 16, 2025 | Digital Retail, Lead Response, Marketing, Websites
SALESiQ has been a franchise dealership tool since its inception. And now it not only is affordable for Independent dealers, it also generates incredibly engaged leads at a pace far faster than we’ve seen on franchised dealership websites! For example, we...
Feb 10, 2025 | Data Mining, Service Drive
As the average age of cars on the road reaches 12.6 years, the financial burden of maintaining these vehicles is becoming increasingly significant. The average repair costs for cars older than 10 years stand at approximately $610. This figure reflects the growing...