Jan 20, 2025 | Data Mining
I had the best Used Car Manager when I first started selling cars. Mike Jobson was his name and his way of stating the cold truths of the car business have stuck with me for three decades. When a fresh up was on the lot, but nobody had gotten to them, Mike would yell...
Jan 2, 2025 | Equity Mining, Marketing
Understanding a car buyer’s behavior is crucial for dealers. Many buyers begin contemplating their next car after making just 18 payments on their current vehicle, despite potentially lacking equity for a trade-in. Additionally, the rising average service ticket of...
Jan 2, 2025 | Data Mining, Service Drive
Current Trends in Service Costs and Vehicle Age Recent data indicates that dealership service customers are now paying an average of $521 for service work on their vehicles. This figure reflects the increasing costs associated with vehicle maintenance and repairs as...
Nov 19, 2024 | Digital Retail, FRIKINtech, Lead Response, Marketing
FRIKINtech’s SALESiQ has been a valuable lead follow-up mechanism on leads and a great conversion device on websites. For a limited time, dealers can purchase SALESiQ & WEBSITEiQ for $399/mo. Learn more about SALESiQ Learn more about WEBSITEiQ Get a demo of...
Nov 7, 2024 | Digital Retail, FRIKINtech, Marketing, Websites
Oral arguments were made by NADA and the FTC to the 5th Circuit Court of Appeals in New Orleans on October 9th, 2024. Lawyers have opined NADA made the best arguments for the way the FTC has laid out the CARS rules. The basis of the argument was that the FTC did not...