Jan 2, 2025 | Equity Mining, Marketing
Understanding a car buyer’s behavior is crucial for dealers. Many buyers begin contemplating their next car after making just 18 payments on their current vehicle, despite potentially lacking equity for a trade-in. Additionally, the rising average service ticket of...
Jan 2, 2025 | Data Mining, Service Drive
Current Trends in Service Costs and Vehicle Age Recent data indicates that dealership service customers are now paying an average of $521 for service work on their vehicles. This figure reflects the increasing costs associated with vehicle maintenance and repairs as...
Oct 14, 2024 | Data Mining, Equity Mining, Service Drive
I was reading the latest CarDealershipGuy newsletter and became fixated on the recall topic. Since 2016, recalls have stayed above 30 million vehicles per year! Twenty-one million recalls have already happened in 2024. Predictions show 2024 will not be an exception in...
Aug 17, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did not buy that car from...
Aug 4, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
Before we jump into the data, it helps to understand how a service customer in a car dealership can sell their car directly to the dealer. FRIKINtech pulls all the service repair orders to analyze those for accurate customer contact information, then checks to see if...
