Feb 7, 2019 | CRM, Email, Lead Response
How is your CRM working out for you? With the customer as the primary focus of your automotive CRM, your process is likely centered around building a relationship between the shopper and the sales agent or internet sales consultant. We do this because we are...
Feb 7, 2019 | CRM, Desking, Lead Response
The archaic practice of lassoing a car shopper into the showroom and making them wait while the over-caffeinated salesperson scampers back and forth to the great and powerful Oz for price and payment negotiations… well… it sucks! You need a better pencil tool....
Dec 31, 2018 | CRM, Digital Retail, FRIKINtech, Websites
The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...
Dec 31, 2018 | FRIKINtech
Everyone and their brother has sold cars. At least that’s what it seems like getting calls from all these vendors. “I sold cars too!” is heard all too often. Then they follow it up with “I know what you’re going through.” Please! If...
Nov 6, 2018 | Digital Retail, Finance & Insurance, Marketing, Websites
Since May of 2018 we have had to hit “accept” on everything we touch online. Talk about annoying. Aside from that it is a show of how flat the world is online. European legislation is now legislating in America. But don’t get too bent out of...
Nov 6, 2018 | CRM, Desking, Lead Response, Websites
Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership? Yeah, it never occurred to us when we were selling cars either. It was just the way of the world. But lets start with the three foremost customer...
Nov 6, 2018 | Desking, Lead Response, Marketing
Customers are the devil! ….said by no salesperson ever. Only 2% of customers try to abuse the dealer’s programs and goodwill. That means 2% of your customers will send your quotes directly to your competition and it the same reason why the majority of your...
Nov 6, 2018 | CRM, Desking, Websites
Technology changes fast. If you think it is impressive how quickly a new phone comes out you cannot even imagine how fast the coding languages change! What this means is the whole way something is built can become outdated over night. Do you recall a...
