Jun 24, 2019 | CRM, Desking, Lead Response
“Have you ever thought about selling cars? You’d be great at it!” “No way, the hours SUCK!” He’s not wrong, you know. So, how can dealers recruit, nurture, and retain quality salespeople and managers? It’s all about the most precious asset we all share: Time. Choosing...
Jun 10, 2019 | CRM, Desking
“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...
Jun 3, 2019 | CRM, Digital Retail, Lead Response
Whoa, Buddy! You ain’t ready for digital retailing. Seriously. In the race to perfect digital retailing, many automotive technology developers and dealers are losing sight of the bigger picture. You don’t have your shit together. Like, at all. Your BDC...
Apr 3, 2019 | CRM, Email, Lead Response, Marketing, Websites
Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches...
Mar 15, 2019 | Desking, Digital Retail, Finance & Insurance
With most automotive lenders doing away with incentivized programs for F&I managers, we cannot underestimate the power and potential repercussions of the “free lunch” in wooing car dealer finance business. It’s imperative to look at your monthly mix of deals and...
Mar 7, 2019 | Desking, Finance & Insurance, Lead Response, Marketing
Hey, Gang, we’re spending WAY too much on new cars. Put down your pitchforks, I’m not suggesting we STOP buying new cars. The opposite, in fact. Well, I guess technically I am saying we should stop BUYING cars. But, not in the way it sounds. Allow me to remind...
Mar 6, 2019 | Digital Retail, Lead Response, Marketing, Websites
Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. Before we jump into digital retailing,...
Mar 6, 2019 | Email, Lead Response, Marketing
We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via car dealer email. Did you know that you can measure all sorts of things around email marketing and email responses to discover who is doing it...
Mar 6, 2019 | Digital Retail, Marketing, Websites
If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a car dealership customer. I...
