Illuminated OPINIONS Ideas

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Rick Gibbs named chairman of the FRIKINboard!

Rick Gibbs named chairman of the FRIKINboard!

Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for FRIKTIONLESS technologies and aimed at car dealers who want to automate transparency on their websites and in their CRMs.FRIKINtech is paramount to the...

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Digital Retail is missing something:  YOU

Digital Retail is missing something: YOU

Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a customer's...

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I hate digital retailing (Part 2)

I hate digital retailing (Part 2)

https://vimeo.com/423634598 For Part Two (part one here), we must first acknowledge that car shoppers are irrational and emotional. More often than not, we make purchase decisions based on what looks good and feels cool instead of choosing vehicles with adequate...

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I hate digital retailing (Part 1)

I hate digital retailing (Part 1)

https://vimeo.com/423635244 In 2014 one of my Dealer.com coworkers had an idea to put a "Buy This Car" button on dealer websites and present payments to the customer after soliciting their trade and credit information. He believed dealers were the...

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