Sep 5, 2023 | Marketing, Virtual BDC
How’s your Dealership Phone Up Game? For people in the automotive industry, it’s no secret dealerships are facing unprecedented staffing shortages right now. Do you know who doesn’t know that? Average car shoppers. This means when shoppers are placed on hold for...
Mar 24, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
When a new lead hits your CRM, does your BDC team ask the shopper if they are already a VIP customer with your dealership? How about a fresh up; do your salespeople ask? Up to 60% of service drive customers did not purchase their current vehicle from the servicing...
Oct 26, 2021 | Equity Mining, FRIKINtech, Marketing
The goal of marketing is to push a compelling message to the right person at the right time and then pull a signal of their interest back. It is all about the push/pull. When your customers are pushing their interests to you, with less effort on your team having to...
Aug 26, 2021 | CRM, Desking, Lead Response
Studies have shown that employees who feel empowered are happier, healthier and stay at their place of employment longer. The same can be said when shoppers feel empowered; they are happier and will likely give you repeat business and great word of mouth referrals. So...
