Apr 21, 2021 | CRM, Desking, Digital Retail, Finance & Insurance, Lead Response, Marketing
I don’t care if it’s your toddler, your spouse, or your boss, NO ONE likes to be asked a million questions in rapid fire succession. So why does every digital retail tool instantly slap the customer in the face with a barrage of questions? Got me. ?♀️...
Apr 15, 2021 | CRM, Digital Retail, Lead Response, Marketing, Websites
Any dealer who says they don’t cherry pick through their leads to find the best/easiest to close customers, is lying. We all do it. Work smart, not hard, right? ‘Til now there hasn’t been a simple way to identify the lowest funnel automotive sales leads. We all...
Feb 12, 2021 | CRM, Email, Lead Response
First of all, congratulations, with this foolproof guide, you are guaranteed to get engaged on Valentine’s Day. It is all about communication and your willingness to step outside your comfort zone. Follow these five simple steps: Respond to every internet lead...
Dec 17, 2020 | CRM, Digital Retail, Marketing
We’re sorry your last girlfriend hurt you. It’s hard to find someone you can really trust. Meeting with dealers across the country has illuminated a common grievance: automotive dealers universally have been burned by their vendors. It’s ironic because the...
Sep 1, 2020 | CRM, Desking, Digital Retail, Finance & Insurance, FRIKINtech, Lead Response
While many car dealers have settled into the “new normal” (a phrase that should certainly die a fiery hot death along with “unprecedented” and “uncertain times”, we get it, stuff is weird), there is an underlying concern that our...
Aug 15, 2020 | CRM, Desking, Lead Response
So, what’s your strategy for responding to leads from Autotrader, Cars.com and Cargurus? Do you use the same first response template for all of your lead types? Well, here’s the rub. You’re probably not the only dealer getting a swing at these...
