Feb 27, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
Marketing works when you hit the right customer at the right time with the right message. In 2023, many curious customers out there wanted to dive into what they could do next with their cars. We processed millions of repair orders, leases nearing expiration, loans in...
Feb 20, 2024 | Data Mining, Equity Mining, Service Drive
As of May 2023, vehicle repair prices had already jumped 23% over 2022. The cost of maintenance is one of the most inflationary things consumers are experiencing. It is just behind healthcare increases. The increased inflation rate wasn’t the full cause of these...
Feb 9, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
retention | rəˈtenSHən | noun the continued possession, use, or control of something: the retention of deposits by landlords remains an issue. the action of absorbing and continuing to hold a substance: the...
Feb 5, 2024 | Data Mining, Equity Mining, FRIKINtech, Service Drive
Inception, the movie, placed ideas into characters’ heads designed to motivate those characters to take a single action. Inception is an odd topic. We don’t think about it because we are so focused on the shopper who is already in the market to buy a car....
Jan 17, 2024 | Data Mining, FRIKINtech
You can’t sell a car without an engaged shopper. Kris Cox (CEO of Cox Automotive Group) With all the recent DealerRefresh conversations on making dealership websites better by reducing the amount of lead-gating clutter tools, I figured the 2nd stats drop from...
Aug 2, 2023 | Data Mining, Equity Mining, Finance & Insurance, Service Drive
One could argue the Federal Reserve system was not created with the American citizen’s benefit in mind. If you have studied the early 20th-century banking system, you may have heard of a secret meeting on Jekyll Island where the Federal Reserve was created. This...
