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White Paper:  Texting Service Customers with Equity Offers

White Paper: Texting Service Customers with Equity Offers

Feb 15, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing

We already know texting garners immediate responses and is the most-trusted form of communication. Virtually every text is read. Do you know how much stronger it is than mail and email? We have a white paper with that answer: https://frkn.tech/equityMiningSMS...
Customer Text Responses from 2022

Customer Text Responses from 2022

Feb 9, 2023 | Data Mining, Equity Mining, Marketing, Service Drive

If you were ever wondering how people respond to automated offers to buy/trade their car, we can now say only 1% respond outside of the directions. The biggest thing they do is misspell. After that, curiosity gets the better of these cats as they ask to...
SERVICEiQ wins AWA Award for Sales Process

SERVICEiQ wins AWA Award for Sales Process

Feb 1, 2023 | Data Mining, Equity Mining, FRIKINtech, Service Drive

Alex Snyder & Tom Harsha accepting the 2023 AWA Award for Sales Process in SERVICEiQ SERVICEiQ automates offers to customers who just had service done on their car to trade or sell that vehicle to the dealership. Unlike other data and equity mining solutions, no...
2023 Predictions for Car Dealers

2023 Predictions for Car Dealers

Jan 20, 2023 | Data Mining, Digital Retail, FRIKINtech, Marketing

This article was published in Auto Remarketing Older Cars, More Inventory Woes and Rethinking Digital Retailing: What’s in Store in 2023  We’re finally emerging from one of the strangest times in automotive retail history. The onset of the COVID pandemic brought...
What 2022 stats taught FRIKINtech

What 2022 stats taught FRIKINtech

Jan 18, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive

We brought SERVICEiQ (sends equity offers to service customers daily) to market in late Q4 of 2021, so 2022 was the year for it to ramp. EQUITYiQ (sends equity offers to previously sold customers daily) launched in Q4 of 2022 and is beginning to ramp now. Both...
FRIKINtech Launches Automated First-Party Data Mining for Dealers

FRIKINtech Launches Automated First-Party Data Mining for Dealers

Nov 16, 2022 | Data Mining, Equity Mining, FRIKINtech, Marketing

EQUITYiQ automatically mines for customers and releases burden from dealers to focus on the sale – not farming through cold calls. WILLISTON, VT (Nov. 11, 2022) – FRIKINtech, the leading provider of automotive dealer engagement technology, launched EQUITYiQ – a...
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  • Announcing: Total Service Acquisition Control

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2024 Trends | Vehicle Equity Changes

2024 Trends | Vehicle Equity Changes

Vehicle Equity Trends: 2023 vs. 2024 https://vimeo.com/1047197442?share=copy#t=0 Notably, while the average vehicle equity has seen a decline, there has been a significant increase in the percentage of customers who have fully paid off their vehicles. In 2024, the...

Understanding the Car Buying Cycle and Service Costs

Understanding the Car Buying Cycle and Service Costs

Understanding a car buyer’s behavior is crucial for dealers. Many buyers begin contemplating their next car after making just 18 payments on their current vehicle, despite potentially lacking equity for a trade-in. Additionally, the rising average service ticket of...

Customers are spending $521 per service visit

Customers are spending $521 per service visit

Current Trends in Service Costs and Vehicle Age Recent data indicates that dealership service customers are now paying an average of $521 for service work on their vehicles. This figure reflects the increasing costs associated with vehicle maintenance and repairs as...

FRIKINtech awarded Best Tech Startup in Vermont 2024

FRIKINtech awarded Best Tech Startup in Vermont 2024

The Tech Tribune awarded FRIKINtech and other great Vermont tech companies "Best Tech Startup for 2024." This is the third year FRIKINtech has won this award. It was also recognized as a "Best Tech Startup in Vermont" in 2021 and 2023. We are excited to win "Best Tech...