Jun 15, 2020 | Desking, Digital Retail, Lead Response, Marketing, Websites
Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a...
Jan 23, 2020 | CRM, Desking, Digital Retail, Email, Lead Response
Slick-talking car dealers, hammer-dropping closers, and mysterious F&I managers in dark back rooms… ahh, the good ol’ days. In terms of honesty and ethical standards, the American public rates the trustworthiness of car dealers only one notch...
Nov 15, 2019 | CRM, Desking, Digital Retail, Lead Response
In the mad dash to perfect digital retailing in automotive, many dealers are skipping a few (hundred) fundamental steps. Instead of diving head first into the deep end of an Amazon-esque purchasing model, why don’t we make small improvements to your existing...
Sep 11, 2019 | CRM, Desking, Digital Retail, Lead Response, Websites
Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...
Jun 24, 2019 | CRM, Desking, Lead Response
“Have you ever thought about selling cars? You’d be great at it!” “No way, the hours SUCK!” He’s not wrong, you know. So, how can dealers recruit, nurture, and retain quality salespeople and managers? It’s all about the most precious asset we all share: Time. Choosing...
Jun 10, 2019 | CRM, Desking
“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...
