Aug 14, 2019 | CRM, Digital Retail, Lead Response, Marketing
“Advertising is based on one thing – happiness.” Mad Men buffs will remember that Don follows that pearl with the revelation that, “happiness is the smell of a new car.” Damn if that ain’t the truth. So, we know...
Jul 1, 2019 | Digital Retail, Marketing, Websites
A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars...
Jun 3, 2019 | CRM, Digital Retail, Lead Response
Whoa, Buddy! You ain’t ready for digital retailing. Seriously. In the race to perfect digital retailing, many automotive technology developers and dealers are losing sight of the bigger picture. You don’t have your shit together. Like, at all. Your BDC...
Mar 15, 2019 | Desking, Digital Retail, Finance & Insurance
With most automotive lenders doing away with incentivized programs for F&I managers, we cannot underestimate the power and potential repercussions of the “free lunch” in wooing car dealer finance business. It’s imperative to look at your monthly mix of deals and...
Mar 6, 2019 | Digital Retail, Lead Response, Marketing, Websites
Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. Before we jump into digital retailing,...
Mar 6, 2019 | Digital Retail, Marketing, Websites
If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a car dealership customer. I...
