Mar 6, 2019 | Digital Retail, Lead Response, Marketing, Websites
Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a āthing produced by labor or effort. āA āthingā isnāt always something physically tangible. Before we jump into digital retailing,...
Mar 6, 2019 | Digital Retail, Marketing, Websites
If one were to ask me what was the biggest life-changing event Iāve experienced Iām not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldnāt have happened if it werenāt for me becoming a car dealership customer. I...
Feb 28, 2019 | CRM, Desking, Digital Retail, Finance & Insurance, Lead Response, Marketing, Websites
This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as āInternet Departmentā things. When you still hear sales agents say āoh, thatās the Internet departmentā you know we have a problem. Cāmon,...
Feb 8, 2019 | CRM, Desking, Digital Retail
What drives the decision to build a new pencil tool for car dealers? For many vendors, the answer is simple, money. Historically, car dealers are pretty big spenders when it comes to flashy new āsolutions.ā Many failed salespeople, ex-GMs, and other dealership rejects...
Dec 31, 2018 | CRM, Digital Retail, FRIKINtech, Websites
The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...
Nov 6, 2018 | Digital Retail, Finance & Insurance, Marketing, Websites
Since May of 2018 we have had to hit “accept” on everything we touch online. Ā Talk about annoying. Ā Aside from that it is a show of how flat the world is online. Ā European legislation is now legislating in America. Ā But don’t get too bent out of...
