Mar 3, 2025 | Data Mining, FRIKINtech, Marketing
It is sad to say, but not a surprise that we have a loyalty crisis in car dealerships right now. At NADA 2023 I sat on a panel with some very sharp people. One of those people was Brian Pasch who can be quite polarizing. He said something that stuck with me as it was...
Feb 26, 2025 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
See the Benchmarks One of my favorite times of year is looking at all the stats we track for an annual benchmark on customer engagement with our products and dealers. 2024 is a special year for this as we developed a deeper view of the customer. In years prior, we...
Nov 19, 2024 | Digital Retail, FRIKINtech, Lead Response, Marketing
FRIKINtech’s SALESiQ has been a valuable lead follow-up mechanism on leads and a great conversion device on websites. For a limited time, dealers can purchase SALESiQ & WEBSITEiQ for $399/mo. Learn more about SALESiQ Learn more about WEBSITEiQ Get a demo of...
Nov 7, 2024 | Digital Retail, FRIKINtech, Marketing, Websites
Oral arguments were made by NADA and the FTC to the 5th Circuit Court of Appeals in New Orleans on October 9th, 2024. Lawyers have opined NADA made the best arguments for the way the FTC has laid out the CARS rules. The basis of the argument was that the FTC did not...
