Mar 26, 2025 | CRM, Email, Lead Response, Marketing
We have used our many years of answering leads in a car dealership to develop email templates that any dealer can plug into the CRM or send manually. These free email templates are available to anyone looking for fresh ideas and new ways of engaging their internet...
Mar 3, 2025 | Data Mining, FRIKINtech, Marketing
It is sad to say, but not a surprise that we have a loyalty crisis in car dealerships right now. At NADA 2023 I sat on a panel with some very sharp people. One of those people was Brian Pasch who can be quite polarizing. He said something that stuck with me as it was...
Feb 26, 2025 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
See the Benchmarks One of my favorite times of year is looking at all the stats we track for an annual benchmark on customer engagement with our products and dealers. 2024 is a special year for this as we developed a deeper view of the customer. In years prior, we...
Feb 16, 2025 | Digital Retail, Lead Response, Marketing, Websites
SALESiQ has been a franchise dealership tool since its inception. And now it not only is affordable for Independent dealers, it also generates incredibly engaged leads at a pace far faster than we’ve seen on franchised dealership websites! For example, we...
Jan 31, 2025 | Data Mining, Equity Mining, Marketing
The Trade-In Timing Trend Recent data indicates that consumers who purchased a vehicle are increasingly looking to trade it in approximately 24 months after their purchase. They casually re-enter the market after making their 18th payment. It takes them up to 6 months...
Jan 2, 2025 | Equity Mining, Marketing
Understanding a car buyer’s behavior is crucial for dealers. Many buyers begin contemplating their next car after making just 18 payments on their current vehicle, despite potentially lacking equity for a trade-in. Additionally, the rising average service ticket of...
