May 28, 2020 | CRM, Digital Retail, Marketing, Websites
For Part Two (part one here), we must first acknowledge that car shoppers are irrational and emotional. More often than not, we make purchase decisions based on what looks good and feels cool instead of choosing vehicles with adequate comfort, decent gas mileage, and...
May 28, 2020 | Digital Retail, Marketing, Websites
In 2014 one of my Dealer.com coworkers had an idea to put a “Buy This Car” button on dealer websites and present payments to the customer after soliciting their trade and credit information. He believed dealers were the problem for...
Apr 7, 2020 | CRM, FRIKINtech, Lead Response, Marketing, Websites
As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
Mar 25, 2020 | Digital Retail, Marketing, Websites
Now is the best time to buy a new car. We’ve been saying it for years trying to drum up a sense of urgency for car shoppers. Well now, it’s true. For need-based buyers, the window may be closing to purchase a vehicle as dealers nationwide are facing...
Mar 13, 2020 | CRM, Digital Retail, Email, Lead Response, Marketing, Websites
In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also worried about the potential impact on sales in the coming weeks and months. When foot traffic slows, how are we supposed to keep in-market car shoppers...
Feb 11, 2020 | CRM, Lead Response, Marketing
Bev and Pete were shopping for a new vehicle. Like all smart consumers, they began their vehicle search online. With guidance from Google, Facebook, and few review sites, they narrowed down their contenders. Pete wanted a pickup and Beverly, a minivan (Dad never stood...
