May 28, 2020 | CRM, Digital Retail, Marketing, Websites
For Part Two (part one here), we must first acknowledge that car shoppers are irrational and emotional. More often than not, we make purchase decisions based on what looks good and feels cool instead of choosing vehicles with adequate comfort, decent gas mileage, and...
May 28, 2020 | Digital Retail, Marketing, Websites
In 2014 one of my Dealer.com coworkers had an idea to put a “Buy This Car” button on dealer websites and present payments to the customer after soliciting their trade and credit information. He believed dealers were the problem for...
Mar 13, 2020 | CRM, Digital Retail, Email, Lead Response, Marketing, Websites
In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also worried about the potential impact on sales in the coming weeks and months. When foot traffic slows, how are we supposed to keep in-market car shoppers...
Jan 23, 2020 | CRM, Desking, Digital Retail, Email, Lead Response
Slick-talking car dealers, hammer-dropping closers, and mysterious F&I managers in dark back rooms… ahh, the good ol’ days. In terms of honesty and ethical standards, the American public rates the trustworthiness of car dealers only one notch...
Sep 11, 2019 | CRM, Desking, Digital Retail, Lead Response, Websites
Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...
