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Phone Up Game Part 2:  Leads that never make it into the dealership CRM

Phone Up Game Part 2: Leads that never make it into the dealership CRM

Sep 7, 2023 | CRM, Marketing, Virtual BDC

How’s Your Dealership Phone Up Game? In Part 1: The Real Cost of Unanswered Calls, we uncovered how much money you’re potentially losing in the marketing spend and sales profit due to inbound phone calls going unanswered. I wish I could tell you that’s the only...
Give the Fed the FRIKIN Finger

Give the Fed the FRIKIN Finger

Aug 2, 2023 | Data Mining, Equity Mining, Finance & Insurance, Service Drive

One could argue the Federal Reserve system was not created with the American citizen’s benefit in mind. If you have studied the early 20th-century banking system, you may have heard of a secret meeting on Jekyll Island where the Federal Reserve was created. This...
How Reymore Chevrolet buys cars from service

How Reymore Chevrolet buys cars from service

Jul 13, 2023 | Data Mining, Digital Retail, Equity Mining, Marketing, Service Drive

Bill Bertram, GSM of Reymore Chevrolet, was hosted by TradePending and FRIKINtech to explain how they are automating their used vehicle acquisition from their service...
Innovating Mail to Service & Equity customers

Innovating Mail to Service & Equity customers

Jun 21, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive

To join EQUITYiQ and SERVICEiQ’s automated texting and emailing, mail solidifies the trifecta of loyalty data mining. QR Codes Product leadership at FRIKINtech consists of former car dealers who did not care for the low tracking capabilities against the high...
Service is inconvenient – Sales is convenient

Service is inconvenient – Sales is convenient

May 18, 2023 | Data Mining, Equity Mining, Marketing, Service Drive

The average age of vehicles on American roads passed 12.5 years old this month. This time last year, cars were 12.2 years old on average. There are now 122 million vehicles older than ten years cruising around. This is due to tight new car supply and inflation in new...
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Our Opinions

Understanding the Car Buying Cycle and Service Costs

Understanding the Car Buying Cycle and Service Costs

Understanding a car buyer’s behavior is crucial for dealers. Many buyers begin contemplating their next car after making just 18 payments on their current vehicle, despite potentially lacking equity for a trade-in. Additionally, the rising average service ticket of...

Service is inconvenient – Sales is convenient

Customers are spending $521 per service visit

Current Trends in Service Costs and Vehicle Age Recent data indicates that dealership service customers are now paying an average of $521 for service work on their vehicles. This figure reflects the increasing costs associated with vehicle maintenance and repairs as...

FRIKINtech awarded Best Tech Startup in Vermont 2024

FRIKINtech awarded Best Tech Startup in Vermont 2024

The Tech Tribune awarded FRIKINtech and other great Vermont tech companies "Best Tech Startup for 2024." This is the third year FRIKINtech has won this award. It was also recognized as a "Best Tech Startup in Vermont" in 2021 and 2023. We are excited to win "Best Tech...

Automation & A.I. work together

Automation & A.I. work together

The average DMS database size we see is around 21,000 customers. There are an additional 1,100 service repair orders hitting the database every month. And the number of lease returns varies by dealership. Depending on the market, more than half of these customers are...