Car Dealers have a Loyalty Crisis

Car Dealers have a Loyalty Crisis

It is sad to say, but not a surprise that we have a loyalty crisis in car dealerships right now. At NADA 2023 I sat on a panel with some very sharp people. One of those people was Brian Pasch who can be quite polarizing. He said something that stuck with me as it was...
Dealer CRM Lead Reporting Sucks!

Dealer CRM Lead Reporting Sucks!

What is attribution? The dictionary definition of attribution: noun the action of regarding something as being caused by a person or thing: the electorate was disillusioned with his immediate attribution of the bombings to a separatist group.  the action of ascribing...
2024 Trends | Vehicle Equity Changes

2024 Trends | Vehicle Equity Changes

Vehicle Equity Trends: 2023 vs. 2024 Notably, while the average vehicle equity has seen a decline, there has been a significant increase in the percentage of customers who have fully paid off their vehicles. In 2024, the average vehicle equity was recorded at $8,724,...