Apr 19, 2021 | FRIKINtech, Marketing, Websites
Why stop at still images when you can feature your new and used inventory with engaging, interactive, and FUN SpinCar functionality? With more automotive customers shopping online than ever before, it has become increasingly important to offer dealers a way to...
Apr 15, 2021 | CRM, Digital Retail, Lead Response, Marketing, Websites
Any dealer who says they don’t cherry pick through their leads to find the best/easiest to close customers, is lying. We all do it. Work smart, not hard, right? ‘Til now there hasn’t been a simple way to identify the lowest funnel automotive sales leads. We all...
Dec 22, 2020 | Digital Retail, Marketing, Websites
So, let me get this straight. You partnered with a company built by people who have never sold cars, ever, in their whole life. You added their “solution” to your website to help you sell more cars.How’s that workin’ out for ya??Here’s a...
May 28, 2020 | CRM, Digital Retail, Marketing, Websites
For Part Two (part one here), we must first acknowledge that car shoppers are irrational and emotional. More often than not, we make purchase decisions based on what looks good and feels cool instead of choosing vehicles with adequate comfort, decent gas mileage, and...
May 28, 2020 | Digital Retail, Marketing, Websites
In 2014 one of my Dealer.com coworkers had an idea to put a “Buy This Car” button on dealer websites and present payments to the customer after soliciting their trade and credit information. He believed dealers were the problem for...
