Jun 10, 2019 | CRM, Desking
“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...
Jun 3, 2019 | CRM, Digital Retail, Lead Response
Whoa, Buddy! You ain’t ready for digital retailing. Seriously. In the race to perfect digital retailing, many automotive technology developers and dealers are losing sight of the bigger picture. You don’t have your shit together. Like, at all. Your BDC...
Mar 15, 2019 | Desking, Digital Retail, Finance & Insurance
With most automotive lenders doing away with incentivized programs for F&I managers, we cannot underestimate the power and potential repercussions of the “free lunch” in wooing car dealer finance business. It’s imperative to look at your monthly mix of deals and...
Mar 7, 2019 | Desking, Finance & Insurance, Lead Response, Marketing
Hey, Gang, we’re spending WAY too much on new cars. Put down your pitchforks, I’m not suggesting we STOP buying new cars. The opposite, in fact. Well, I guess technically I am saying we should stop BUYING cars. But, not in the way it sounds. Allow me to remind...
Mar 6, 2019 | Desking, FRIKINtech, Marketing
Are you a horse trader or a retailer? That’s a weird question isn’t it? During our first days on the lot our manager didn’t give us a history lesson on the car business. He taught us how to follow the road to a sale and maximize profit. And maybe he, himself, didn’t...
