Oct 14, 2024 | Data Mining, Equity Mining, Service Drive
I was reading the latest CarDealershipGuy newsletter and became fixated on the recall topic. Since 2016, recalls have stayed above 30 million vehicles per year! Twenty-one million recalls have already happened in 2024. Predictions show 2024 will not be an exception in...
Jul 6, 2020 | CRM, Marketing, Websites
In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet was a big deal. Photos? Ha! Those were untenable due to cost. Third parties weren’t much of a thing, but neither was the online shopping experience. The...
Mar 6, 2019 | Digital Retail, Marketing, Websites
If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a car dealership customer. I...
