Garbage Lead Responses

Garbage Lead Responses

Want more leads?Knee-jerk response? Absolutely! But why?While there is no denying that the more opportunities you cram into the top of the proverbial funnel, the more will trickle out of the bottom. Let’s not forget, however, that typically more leads equal...
Surprise! Everything up front

Surprise! Everything up front

How is your CRM working out for you?  With the customer as the primary focus of your automotive CRM, your process is likely centered around building a relationship between the shopper and the sales agent or internet sales consultant. We do this because we are...
Why the technology friction?

Why the technology friction?

Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership?  Yeah, it never occurred to us when we were selling cars either.  It was just the way of the world. But lets start with the three foremost customer...