Mar 3, 2025 | Data Mining, FRIKINtech, Marketing
It is sad to say, but not a surprise that we have a loyalty crisis in car dealerships right now. At NADA 2023 I sat on a panel with some very sharp people. One of those people was Brian Pasch who can be quite polarizing. He said something that stuck with me as it was...
Feb 26, 2025 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
See the Benchmarks One of my favorite times of year is looking at all the stats we track for an annual benchmark on customer engagement with our products and dealers. 2024 is a special year for this as we developed a deeper view of the customer. In years prior, we...
Feb 19, 2025 | Data Mining, Service Drive
In the competitive landscape of automotive sales, dealerships often overlook a significant opportunity: their service customers. With 63% of dealership service customers not having purchased their vehicles from the same dealership, there exists a substantial potential...
Feb 16, 2025 | Digital Retail, Lead Response, Marketing, Websites
SALESiQ has been a franchise dealership tool since its inception. And now it not only is affordable for Independent dealers, it also generates incredibly engaged leads at a pace far faster than we’ve seen on franchised dealership websites! For example, we...
Feb 10, 2025 | Data Mining, Service Drive
As the average age of cars on the road reaches 12.6 years, the financial burden of maintaining these vehicles is becoming increasingly significant. The average repair costs for cars older than 10 years stand at approximately $610. This figure reflects the growing...
Feb 10, 2025 | CRM, Data Mining, Lead Response
What is attribution? The dictionary definition of attribution: noun the action of regarding something as being caused by a person or thing: the electorate was disillusioned with his immediate attribution of the bombings to a separatist group. the action of ascribing...
Feb 4, 2025 | Data Mining, Service Drive
In 2024, the average amount customers paid for service was $515. However, the frustration point at which customers decided to trade their cars for something newer was slightly higher at $518. This indicates that service customers have made multiple high-dollar visits...
Jan 31, 2025 | Data Mining, Equity Mining, Marketing
The Trade-In Timing Trend Recent data indicates that consumers who purchased a vehicle are increasingly looking to trade it in approximately 24 months after their purchase. They casually re-enter the market after making their 18th payment. It takes them up to 6 months...
Jan 29, 2025 | Data Mining
Improving Customer Loyalty in Car Sales In the competitive landscape of car sales, customer loyalty is a crucial metric that can significantly impact a dealer’s success. Currently, car dealers are experiencing a loyalty rate of only 23% from customers who either...
Jan 20, 2025 | Digital Retail, Websites
Leads generated from our TRADEiQ tool have been answered by AI for months and that is generating great results! With the confidence it has inspired there, we are now offering lead follow-up for SALESiQ. SALESiQ places dynamic payments into your dealership website and...
