Apr 26, 2021 | CRM, Email, Lead Response, Marketing
Most car dealers have between 500-1500 contacts in their CRM marked dead & lost. They also have a bunch of customers marked SOLD, well, hopefully. All three of those designations mean that no one at the dealership is actively following up to sell that contact a...
Apr 21, 2021 | CRM, Desking, Digital Retail, Finance & Insurance, Lead Response, Marketing
I don’t care if it’s your toddler, your spouse, or your boss, NO ONE likes to be asked a million questions in rapid fire succession. So why does every digital retail tool instantly slap the customer in the face with a barrage of questions? Got me. ?♀️...
Apr 19, 2021 | FRIKINtech, Marketing, Websites
Why stop at still images when you can feature your new and used inventory with engaging, interactive, and FUN SpinCar functionality? With more automotive customers shopping online than ever before, it has become increasingly important to offer dealers a way to...
Apr 15, 2021 | CRM, Digital Retail, Lead Response, Marketing, Websites
Any dealer who says they don’t cherry pick through their leads to find the best/easiest to close customers, is lying. We all do it. Work smart, not hard, right? ‘Til now there hasn’t been a simple way to identify the lowest funnel automotive sales leads. We all...
Mar 25, 2021 | Lead Response, Marketing, Virtual BDC, Websites
We’re kicking off our message series about how to disrupt your market using a simple message everywhere. From your advertisements, to your lead responses, on your website, in your automotive BDC, and in your showroom. Step 1 is How to Respond to an Internet Lead...
Feb 12, 2021 | CRM, Email, Lead Response
First of all, congratulations, with this foolproof guide, you are guaranteed to get engaged on Valentine’s Day. It is all about communication and your willingness to step outside your comfort zone. Follow these five simple steps: Respond to every internet lead...
Dec 30, 2020 | Desking, Lead Response, Marketing
What did we learn about car dealers this year? For starters, you can’t hold ‘em down. Not surprised. The collective display of fervent determination to adapt, adjust, and quickly re-learn how to sell cars during the s&!%show that was 2020 is commendable....
Dec 22, 2020 | Digital Retail, Marketing, Websites
So, let me get this straight. You partnered with a company built by people who have never sold cars, ever, in their whole life. You added their “solution” to your website to help you sell more cars.How’s that workin’ out for ya??Here’s a...
Dec 17, 2020 | CRM, Digital Retail, Marketing
We’re sorry your last girlfriend hurt you. It’s hard to find someone you can really trust. Meeting with dealers across the country has illuminated a common grievance: automotive dealers universally have been burned by their vendors. It’s ironic because the...
