100% Biased Opinions
But it isn’t fake news
Salespeople don’t care about customer loyalty
Car salespeople rarely find value in talking to any customer who isn’t a floor-up. Asking them to make calls to equity or orphaned customers is difficult and unnecessary with automated solutions around that can do it for them.
Free Email Templates for Car Dealer Lead Response
Utilize fresh email templates in your CRM for 2025. Designed for car dealers by former internet managers and eCommerce directors with decades of experience.
How big is the service conquesting opportunity?
What is conquesting the service drive? Conquesting service refers to converting service customers—those who did not...
All the Stats! Dealer Loyalty, Service Expenses, Customer Engagement. Benchmarks of 2024
How did car dealers do with their customers in 2024? What trends are still happening in 2025? Dealership Loyalty needs help while service expenses soar. See the benchmarks and rate your dealership.
Why Vendors don’t understand Dealers
There is one thing setting dealers apart from all other professions. It is a beast that pops up every few years and is inside every single person. And that beast is easily forgotten after the car is purchased. We are the crazy customer who makes dealers the way they are.
Have you heard of the “Frustration Point?”
I made it up - gotta admit that. But I didn't just pull it out of my... hat. My wife's older SUV used to cost us...
Car Dealers have a Loyalty Crisis
It is sad to say, but not a surprise that we have a loyalty crisis in car dealerships right now. At NADA 2023 I sat on...
63% of service customers are not sales customers
In the competitive landscape of automotive sales, dealerships often overlook a significant opportunity: their service...