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Customer frustration points for trading are getting lower and more frequent
In 2024, the average amount customers paid for service was $515. However, the frustration point at which customers...
Dealership loyalty is off target by 12%
Improving Customer Loyalty in Car Sales In the competitive landscape of car sales, customer loyalty is a crucial...
86.8% do not buy the same model they’re driving now
I had the best Used Car Manager when I first started selling cars. Mike Jobson was his name and his way of stating the...
Understanding the Car Buying Cycle and Service Costs
Understanding a car buyer’s behavior is crucial for dealers. Many buyers begin contemplating their next car after...
Customers trade cars after 2 years
The Trade-In Timing Trend Recent data indicates that consumers who purchased a vehicle are increasingly looking to...
AI is here for SALESiQ leads off dealer websites
Leads generated from our TRADEiQ tool have been answered by AI for months and that is generating great results! With...
2024 Trends | Vehicle Equity Changes
Vehicle Equity Trends: 2023 vs. 2024 https://vimeo.com/1047197442?share=copy#t=0 Notably, while the average vehicle...
Customers are spending $521 per service visit
Current Trends in Service Costs and Vehicle Age Recent data indicates that dealership service customers are now paying...