100% Biased Opinions
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Phone Up Game Part 1: The real cost of unanswered calls to your dealership
How much does it cost a car dealership to not answer the phone?
How Reymore Chevrolet buys cars from service
Bill Bertram, GSM of Reymore Chevrolet, was hosted by TradePending and FRIKINtech to explain how they are automating...
Service is inconvenient – Sales is convenient
People are going to get tired of the hassle of repairs and maintenance. A New car represents 3-5 years of trouble-free driving.
Target the cars you want
Acquire the used cars you want for your dealership using your own data. Target the right age and mileage vehicles from your loyal customers.
Give the Fed the FRIKIN Finger
One could argue the Federal Reserve system was not created with the American citizen's benefit in mind. If you have...
Innovating Mail to Service & Equity customers
To join EQUITYiQ and SERVICEiQ's automated texting and emailing, mail solidifies the trifecta of loyalty data mining....
Customers do not know you buy cars
It is amazing what customers will do when they know something exists. It is also amazing how much dealers assume...
White Paper: Texting Service Customers with Equity Offers
Texting customers in the car dealership service drive with offers to buy or trade their car unlocked three times more deals than mail and email. Get the white paper to see the data.