Jun 23, 2024 | CRM, Desking, Equity Mining, FRIKINtech, Lead Response, Service Drive
After a hacker group held CDK’s system hostage for ransom (what has been reported at this time), FRIKINtech dealers were able to utilize the desking solution that automates payments to customers. This was especially useful for eLead CRM stores that lost their...
May 16, 2024 | Desking, Digital Retail, Marketing, Websites
When the FTC originally introduced its new rules for how car payments and vehicle pricing are quoted and advertised, there was incredible pushback. They listened to the feedback and changed things to become the CARS Rules (Combating Auto Retail Scams). In January of...
Apr 29, 2024 | Desking, FRIKINtech, Marketing, Websites
When the FTC announced its CARS rules, FRIKINtech was glad to see that very little modification was needed to comply with the new level of transparency the FTC was pushing. But that didn’t stop us from taking things further! We took the call as an opportunity to...
Feb 9, 2022 | CRM, Data Mining, Desking, Equity Mining, Lead Response, Marketing, Service Drive
The service drive is the most lucrative opportunity mining zone a dealership can tap. This vein of gold is built on customers who are already comfortable with the dealership because they’re trusting their vehicle to be maintained properly and paying for this...
Oct 20, 2021 | Desking, Digital Retail, Marketing, Websites
Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...
Aug 26, 2021 | CRM, Desking, Lead Response
Studies have shown that employees who feel empowered are happier, healthier and stay at their place of employment longer. The same can be said when shoppers feel empowered; they are happier and will likely give you repeat business and great word of mouth referrals. So...
