Nov 1, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
Equity mining has relied on mail to kick off the process and finish it with a sales agent calling the customer. So many dealers have tried an equity mining solution with little consistent success because of these two failure points. The automotive industry has been...
Sep 19, 2022 | Equity Mining, FRIKINtech
David Friedman, GSM of Walls Ford, expresses his success at mining the service drive. Wall’s Ford in Massachusetts saw immediate results with SERVICEiQ in their first month! SERVICEiQ’s automation launched on Wall’s Ford’s service drive on...
Sep 12, 2022 | Equity Mining, FRIKINtech, Lead Response
“The partnership with FRIKINtech has been nothing but remarkable,” said Thomas Eggers, Platform Digital Director at Nyle Maxwell Automotive and Stellantis National Dealer Council Member. Thomas was on a mission to find a solution that integrated with the dealership’s...
Aug 18, 2022 | Data Mining, Equity Mining, Service Drive
FRIKINtech did its first deep-dive into a data comparison of closed service repair orders and historical sales to find 19.1% of customers in the service drive bought that car from that same dealership. That article can be found here and on DealerRefresh. Why is this...
Aug 17, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did not buy that car from...
Aug 4, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
Before we jump into the data, it helps to understand how a service customer in a car dealership can sell their car directly to the dealer. FRIKINtech pulls all the service repair orders to analyze those for accurate customer contact information, then checks to see if...
