Apr 29, 2024 | Desking, FRIKINtech, Marketing, Websites
When the FTC announced its CARS rules, FRIKINtech was glad to see that very little modification was needed to comply with the new level of transparency the FTC was pushing. But that didn’t stop us from taking things further! We took the call as an opportunity to...
Mar 26, 2024 | Data Mining, Equity Mining, FRIKINtech, Service Drive
FRIKINtech has completed the certification process in the Reynolds Certified Interface (RCI) Program. Certification in the RCI Program helps ensure safe, secure, and reliable data transfer between SERVICEiQ, EQUITYiQ, INSURANCEiQ, and our Mail products for Reynolds...
Feb 5, 2024 | Data Mining, Equity Mining, FRIKINtech, Service Drive
Inception, the movie, placed ideas into characters’ heads designed to motivate those characters to take a single action. Inception is an odd topic. We don’t think about it because we are so focused on the shopper who is already in the market to buy a car....
Jan 17, 2024 | Data Mining, FRIKINtech
You can’t sell a car without an engaged shopper. Kris Cox (CEO of Cox Automotive Group) With all the recent DealerRefresh conversations on making dealership websites better by reducing the amount of lead-gating clutter tools, I figured the 2nd stats drop from...
Jan 2, 2024 | CRM, Equity Mining, Finance & Insurance, FRIKINtech, Marketing, Service Drive, Websites
The CARS rule’s approach by the FTC was announced on December 12th, 2023. You can read the FTC’s announcement of the CARS rule here. According to the FTC, the main areas they are concerned with are, as cited directly from the FTC: No...
Jun 21, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
To join EQUITYiQ and SERVICEiQ’s automated texting and emailing, mail solidifies the trifecta of loyalty data mining. QR Codes Product leadership at FRIKINtech consists of former car dealers who did not care for the low tracking capabilities against the high...
