Oct 7, 2019 | CRM, Email, Lead Response, Marketing
CRM systems are not doing themselves many favors with their lack of transparency into how many emails are being received by customers. Some, like eLead, try to show a delivery rate, but it is buried and difficult to see which customers are receiving emails. Nearly...
Sep 4, 2019 | CRM, Email, Lead Response
If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially when we’re...
Aug 21, 2019 | CRM, Email, Lead Response
Want more leads?Knee-jerk response? Absolutely! But why?While there is no denying that the more opportunities you cram into the top of the proverbial funnel, the more will trickle out of the bottom. Let’s not forget, however, that typically more leads equal...
Aug 7, 2019 | CRM, Email, Lead Response, Marketing
Originally posted on DealerRefresh If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this...
Apr 3, 2019 | CRM, Email, Lead Response, Marketing, Websites
Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches...
Mar 6, 2019 | Email, Lead Response, Marketing
We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via car dealer email. Did you know that you can measure all sorts of things around email marketing and email responses to discover who is doing it...
