Dec 31, 2018 | CRM, Digital Retail, FRIKINtech, Websites
The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...
Nov 6, 2018 | Digital Retail, Finance & Insurance, Marketing, Websites
Since May of 2018 we have had to hit “accept” on everything we touch online. Talk about annoying. Aside from that it is a show of how flat the world is online. European legislation is now legislating in America. But don’t get too bent out of...
Nov 6, 2018 | CRM, Desking, Lead Response, Websites
Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership? Yeah, it never occurred to us when we were selling cars either. It was just the way of the world. But lets start with the three foremost customer...
Nov 6, 2018 | CRM, Desking, Websites
Technology changes fast. If you think it is impressive how quickly a new phone comes out you cannot even imagine how fast the coding languages change! What this means is the whole way something is built can become outdated over night. Do you recall a...
