May 18, 2023 | Data Mining, Equity Mining, Marketing, Service Drive
The average age of vehicles on American roads passed 12.5 years old this month. This time last year, cars were 12.2 years old on average. There are now 122 million vehicles older than ten years cruising around. This is due to tight new car supply and inflation in new...
Apr 13, 2023 | Data Mining, Equity Mining, Marketing
For too long, dealers have been data mining solely on what customers they can hit. With average sold databases of 22,000 customers and 1,100 service repair orders closing each month, there are too many customers to hit in a single 30-day window. Dealers need to...
Feb 15, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing
We already know texting garners immediate responses and is the most-trusted form of communication. Virtually every text is read. Do you know how much stronger it is than mail and email? We have a white paper with that answer: https://frkn.tech/equityMiningSMS...
Feb 9, 2023 | Data Mining, Equity Mining, Marketing, Service Drive
If you were ever wondering how people respond to automated offers to buy/trade their car, we can now say only 1% respond outside of the directions. The biggest thing they do is misspell. After that, curiosity gets the better of these cats as they ask to...
Feb 1, 2023 | Data Mining, Equity Mining, FRIKINtech, Service Drive
Alex Snyder & Tom Harsha accepting the 2023 AWA Award for Sales Process in SERVICEiQ SERVICEiQ automates offers to customers who just had service done on their car to trade or sell that vehicle to the dealership. Unlike other data and equity mining solutions, no...
