Oct 20, 2021 | Desking, Digital Retail, Marketing, Websites
Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...
Apr 19, 2021 | FRIKINtech, Marketing, Websites
Why stop at still images when you can feature your new and used inventory with engaging, interactive, and FUN SpinCar functionality? With more automotive customers shopping online than ever before, it has become increasingly important to offer dealers a way to...
Apr 15, 2021 | CRM, Digital Retail, Lead Response, Marketing, Websites
Any dealer who says they don’t cherry pick through their leads to find the best/easiest to close customers, is lying. We all do it. Work smart, not hard, right? ‘Til now there hasn’t been a simple way to identify the lowest funnel automotive sales leads. We all...
May 28, 2020 | Digital Retail, Marketing, Websites
In 2014 one of my Dealer.com coworkers had an idea to put a “Buy This Car” button on dealer websites and present payments to the customer after soliciting their trade and credit information. He believed dealers were the problem for...
Mar 13, 2020 | CRM, Digital Retail, Email, Lead Response, Marketing, Websites
In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also worried about the potential impact on sales in the coming weeks and months. When foot traffic slows, how are we supposed to keep in-market car shoppers...
