Jan 17, 2024 | Data Mining, FRIKINtech
You can’t sell a car without an engaged shopper. Kris Cox (CEO of Cox Automotive Group) With all the recent DealerRefresh conversations on making dealership websites better by reducing the amount of lead-gating clutter tools, I figured the 2nd stats drop from...
Jan 2, 2024 | CRM, Equity Mining, Finance & Insurance, FRIKINtech, Marketing, Service Drive, Websites
The CARS rule’s approach by the FTC was announced on December 12th, 2023. You can read the FTC’s announcement of the CARS rule here. According to the FTC, the main areas they are concerned with are, as cited directly from the FTC: No...
Sep 20, 2023 | CRM, Marketing, Virtual BDC
How’s your dealership phone up game? If you’ve followed along this far, you’re either realizing there’s some truth to this math or you’re just amused to see where this is going next. Let’s recap the last 5 parts: Every lead you get comes from your...
Sep 18, 2023 | CRM, Virtual BDC
How’s your Dealership Phone Up Game? In Part 4: Not Asking for the Appointment, we uncovered that so far, you’re potentially losing $1,477,547 per year due to unanswered call drops, leads not entered into the CRM, people who hang up from being on hold too long,...
Sep 13, 2023 | CRM, Virtual BDC
In Part 3: On Hold & Transfer Hell, we uncovered that so far, you’re potentially losing $1,017,433 per year due to unanswered call drops, leads not entered into the CRM, and people who hang up from being on hold too long. How’s that pit in your stomach doing?...
