Apr 14, 2022 | Digital Retail, FRIKINtech, Marketing
Integrations can run deep within the Market Scan data platform. Both FRIKINtech and Modal utilize the Market Scan API to combine vehicle information, location data, and customer financing situations to generate transactional car payments to show a customer. When...
Mar 14, 2022 | CRM, Data Mining, Equity Mining, Lead Response, Service Drive
The most demanding market conditions automotive dealers have faced in the last two decades are upon us now. This market is putting dealers’ reputations at stake as customers show up excited about the rising values of their trade-ins only to find little inventory...
Feb 9, 2022 | CRM, Data Mining, Desking, Equity Mining, Lead Response, Marketing, Service Drive
The service drive is the most lucrative opportunity mining zone a dealership can tap. This vein of gold is built on customers who are already comfortable with the dealership because they’re trusting their vehicle to be maintained properly and paying for this...
Dec 9, 2021 | CRM, Data Mining, Lead Response, Marketing, Service Drive
Obviously it does or I wouldn’t write this article. So you can say “duh” to me. You can expand that “duh” by adding “automation ensures every lead gets a quote to engage with.” Humans tend to overthink which leads should get a...
Apr 15, 2021 | CRM, Digital Retail, Lead Response, Marketing, Websites
Any dealer who says they don’t cherry pick through their leads to find the best/easiest to close customers, is lying. We all do it. Work smart, not hard, right? ‘Til now there hasn’t been a simple way to identify the lowest funnel automotive sales leads. We all...
