Free lunch costs too much

Free lunch costs too much

With most automotive lenders doing away with incentivized programs for F&I managers, we cannot underestimate the power and potential repercussions of the “free lunch” in wooing car dealer finance business. It’s imperative to look at your monthly mix of deals and...
You should intimidate women

You should intimidate women

Today is international women’s day and we’d like to help car dealers celebrate by intimidating women. We hear women love visiting car dealerships. There is nothing better than getting confused about payments and hearing all the technical specifications on...
Who built the damn thing?

Who built the damn thing?

What drives the decision to build a new pencil tool for car dealers? For many vendors, the answer is simple, money. Historically, car dealers are pretty big spenders when it comes to flashy new “solutions.” Many failed salespeople, ex-GMs, and other dealership rejects...
I have to talk to my wife

I have to talk to my wife

Overcoming objections is Sales 101. Any statement, excuse, or mindset which prevents a car shopper from buying the car today is an objection. They range from legitimate hang-ups like not having the correct vehicle in stock, waiting for a tax return, or selling the...