Mar 6, 2019 | Desking, FRIKINtech, Marketing
Are you a horse trader or a retailer? That’s a weird question isn’t it? During our first days on the lot our manager didn’t give us a history lesson on the car business. He taught us how to follow the road to a sale and maximize profit. And maybe he, himself, didn’t...
Feb 28, 2019 | CRM, Desking, Digital Retail, Finance & Insurance, Lead Response, Marketing, Websites
This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things. When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon,...
Dec 31, 2018 | CRM, Digital Retail, FRIKINtech, Websites
The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...
Dec 31, 2018 | FRIKINtech
Everyone and their brother has sold cars. At least that’s what it seems like getting calls from all these vendors. “I sold cars too!” is heard all too often. Then they follow it up with “I know what you’re going through.” Please! If...
Nov 6, 2018 | Digital Retail, Finance & Insurance, Marketing, Websites
Since May of 2018 we have had to hit “accept” on everything we touch online. Talk about annoying. Aside from that it is a show of how flat the world is online. European legislation is now legislating in America. But don’t get too bent out of...
