Feb 8, 2019 | CRM, Desking, Digital Retail
What drives the decision to build a new pencil tool for car dealers? For many vendors, the answer is simple, money. Historically, car dealers are pretty big spenders when it comes to flashy new “solutions.” Many failed salespeople, ex-GMs, and other dealership rejects...
Feb 7, 2019 | CRM, Desking, Marketing
Overcoming objections is Sales 101. Any statement, excuse, or mindset which prevents a car shopper from buying the car today is an objection. They range from legitimate hang-ups like not having the correct vehicle in stock, waiting for a tax return, or selling the...
Feb 7, 2019 | CRM, Email, Lead Response
How is your CRM working out for you? With the customer as the primary focus of your automotive CRM, your process is likely centered around building a relationship between the shopper and the sales agent or internet sales consultant. We do this because we are...
Feb 7, 2019 | CRM, Desking, Lead Response
The archaic practice of lassoing a car shopper into the showroom and making them wait while the over-caffeinated salesperson scampers back and forth to the great and powerful Oz for price and payment negotiations… well… it sucks! You need a better pencil tool....
Dec 31, 2018 | CRM, Digital Retail, FRIKINtech, Websites
The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...
Nov 6, 2018 | CRM, Desking, Lead Response, Websites
Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership? Yeah, it never occurred to us when we were selling cars either. It was just the way of the world. But lets start with the three foremost customer...
