Feb 7, 2019 | CRM, Desking, Lead Response
The archaic practice of lassoing a car shopper into the showroom and making them wait while the over-caffeinated salesperson scampers back and forth to the great and powerful Oz for price and payment negotiations… well… it sucks! You need a better pencil tool....
Dec 31, 2018 | CRM, Digital Retail, FRIKINtech, Websites
The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...
Nov 6, 2018 | CRM, Desking, Lead Response, Websites
Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership? Yeah, it never occurred to us when we were selling cars either. It was just the way of the world. But lets start with the three foremost customer...
Nov 6, 2018 | CRM, Desking, Websites
Technology changes fast. If you think it is impressive how quickly a new phone comes out you cannot even imagine how fast the coding languages change! What this means is the whole way something is built can become outdated over night. Do you recall a...