Aug 2, 2023 | Data Mining, Equity Mining, Finance & Insurance, Service Drive
One could argue the Federal Reserve system was not created with the American citizen’s benefit in mind. If you have studied the early 20th-century banking system, you may have heard of a secret meeting on Jekyll Island where the Federal Reserve was created. This...
Jul 13, 2023 | Data Mining, Digital Retail, Equity Mining, Marketing, Service Drive
Bill Bertram, GSM of Reymore Chevrolet, was hosted by TradePending and FRIKINtech to explain how they are automating their used vehicle acquisition from their service...
Jun 21, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
To join EQUITYiQ and SERVICEiQ’s automated texting and emailing, mail solidifies the trifecta of loyalty data mining. QR Codes Product leadership at FRIKINtech consists of former car dealers who did not care for the low tracking capabilities against the high...
May 18, 2023 | Data Mining, Equity Mining, Marketing, Service Drive
The average age of vehicles on American roads passed 12.5 years old this month. This time last year, cars were 12.2 years old on average. There are now 122 million vehicles older than ten years cruising around. This is due to tight new car supply and inflation in new...
May 9, 2023 | Data Mining, Equity Mining, Marketing, Service Drive
It is amazing what customers will do when they know something exists. It is also amazing how much dealers assume because we live the car life daily. Customers don’t know you buy cars. And you think every customer knows you will buy cars off the...
Apr 13, 2023 | Data Mining, Equity Mining, Marketing
For too long, dealers have been data mining solely on what customers they can hit. With average sold databases of 22,000 customers and 1,100 service repair orders closing each month, there are too many customers to hit in a single 30-day window. Dealers need to...
