Nov 15, 2019 | CRM, Desking, Digital Retail, Lead Response
In the mad dash to perfect digital retailing in automotive, many dealers are skipping a few (hundred) fundamental steps. Instead of diving head first into the deep end of an Amazon-esque purchasing model, why don’t we make small improvements to your existing...
Oct 7, 2019 | CRM, Email, Lead Response, Marketing
CRM systems are not doing themselves many favors with their lack of transparency into how many emails are being received by customers. Some, like eLead, try to show a delivery rate, but it is buried and difficult to see which customers are receiving emails. Nearly...
Sep 11, 2019 | CRM, Desking, Digital Retail, Lead Response, Websites
Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...
Sep 4, 2019 | CRM, Email, Lead Response
If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially when we’re...
Aug 21, 2019 | CRM, Email, Lead Response
Want more leads?Knee-jerk response? Absolutely! But why?While there is no denying that the more opportunities you cram into the top of the proverbial funnel, the more will trickle out of the bottom. Let’s not forget, however, that typically more leads equal...
Aug 15, 2019 | CRM, Lead Response, Marketing
Which is worse, ignorance or apathy? I don’t know and I don’t care. Sure, that’s a great punch line, but its not so funny when you realize that these are two main characteristics of the teams at odds in your dealership. As an automotive solutions...
