Aug 18, 2022 | Data Mining, Equity Mining, Service Drive
FRIKINtech did its first deep-dive into a data comparison of closed service repair orders and historical sales to find 19.1% of customers in the service drive bought that car from that same dealership. That article can be found here and on DealerRefresh. Why is this...
Aug 17, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did not buy that car from...
Aug 4, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
Before we jump into the data, it helps to understand how a service customer in a car dealership can sell their car directly to the dealer. FRIKINtech pulls all the service repair orders to analyze those for accurate customer contact information, then checks to see if...
Mar 24, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
When a new lead hits your CRM, does your BDC team ask the shopper if they are already a VIP customer with your dealership? How about a fresh up; do your salespeople ask? Up to 60% of service drive customers did not purchase their current vehicle from the servicing...
Mar 14, 2022 | CRM, Data Mining, Equity Mining, Lead Response, Service Drive
The most demanding market conditions automotive dealers have faced in the last two decades are upon us now. This market is putting dealers’ reputations at stake as customers show up excited about the rising values of their trade-ins only to find little inventory...
