Mar 25, 2020 | Digital Retail, Marketing, Websites
Now is the best time to buy a new car. We’ve been saying it for years trying to drum up a sense of urgency for car shoppers. Well now, it’s true. For need-based buyers, the window may be closing to purchase a vehicle as dealers nationwide are facing...
Mar 13, 2020 | CRM, Digital Retail, Email, Lead Response, Marketing, Websites
In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also worried about the potential impact on sales in the coming weeks and months. When foot traffic slows, how are we supposed to keep in-market car shoppers...
Feb 11, 2020 | CRM, Lead Response, Marketing
Bev and Pete were shopping for a new vehicle. Like all smart consumers, they began their vehicle search online. With guidance from Google, Facebook, and few review sites, they narrowed down their contenders. Pete wanted a pickup and Beverly, a minivan (Dad never stood...
Jan 23, 2020 | CRM, Desking, Digital Retail, Email, Lead Response
Slick-talking car dealers, hammer-dropping closers, and mysterious F&I managers in dark back rooms… ahh, the good ol’ days. In terms of honesty and ethical standards, the American public rates the trustworthiness of car dealers only one notch...
Nov 22, 2019 | Email, Lead Response
Ever wonder why your car dealership has trouble getting internet leads to respond to your emails? Let’s examine what your sending and play a little game called, “What the customer is REALLY thinking.” I can’t make this stuff up. This...
Nov 15, 2019 | CRM, Lead Response, Virtual BDC
Need an Internet Sales Department But Can’t Afford One?We got you. It has never been more important to properly respond to internet leads and engage your customers with first quality responses by phone and email. You never get a second chance at a first...
Nov 15, 2019 | CRM, Desking, Digital Retail, Lead Response
In the mad dash to perfect digital retailing in automotive, many dealers are skipping a few (hundred) fundamental steps. Instead of diving head first into the deep end of an Amazon-esque purchasing model, why don’t we make small improvements to your existing...
Oct 7, 2019 | CRM, Email, Lead Response, Marketing
CRM systems are not doing themselves many favors with their lack of transparency into how many emails are being received by customers. Some, like eLead, try to show a delivery rate, but it is buried and difficult to see which customers are receiving emails. Nearly...
Sep 11, 2019 | CRM, Desking, Digital Retail, Lead Response, Websites
Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...
